Data Privacy as a Competitive Advantage
Ensuring that Personal Data of your prospects and customers remains secure is growing increasingly important.
If you don’t think so, your customers certainly do.
Please refer to the statistics seen on the graphic and you will see how important protecting their own personal data is becoming to consumers.
The average company has 534,465 files containing sensitive data.
53 % of companies have more than 1,000 sensitive files open to every employee (Varonis).
39 % of consumers are likely to walk away from a company that requires them to provide highly personal data to conduct business with them.
48 % of consumers have stopped buying from a company over privacy concerns (Tableau).
97 % of companies have seen benefits like a competitive advantage or investor appeal from investing in privacy (Cisco).
84% of consumers are more loyal to companies that have strong security controls (Salesforce).
For every dollar spent on privacy, the average company receives $2.70 in associated benefits (Cisco).
More than 70 % of organizations say they will receive significant business benefits from privacy, including organizational
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